Citing examples from the 130-year history of the U.S. National Parks and his own 20-year experience working in China, Brody will delineate an innovative, entrepreneurial approach to conservation that creates signature opportunities at world-class heritage sites in China.

Having managed environmental programs in China since 1993, Mr. Brody is now seeking partnerships for an integrated conservation and development program at the Wolong Nature Reserve, internationally recognized as China's #1 home for the Giant Panda. USCEF holds a 50-year land use lease at the heart of Wolong to create an education and conservation center with an ecolodge, and related commercial facilities.