There is no doubt about it, demonstrating effective and sustained corporate responsibility is becoming a huge factor in the global business world - and it is no different in China.

In China, a unique cultural, legal and regulatory base provides specific challenges, but the opportunities are there for you to grasp too. Find out at this conference how global organisations that have successfully implemented CR initiatives in their Western facilities have successfully implemented these same policies in China. What can you learn from their experience and how can you benefit?

You'll walk away from this conference with a better awareness of the unique legal and cultural challenges involved in operating responsibly in China. You'll also hear how your company can benefit from improved performance in the area of social and environmental responsibility and how to go about implementing change when you get back to the office.

The conference speakers will mainly come from multinational companies and will give you the lowdown on their experience of working in China and with Chinese colleagues and staff. Other experts will offer their independent analysis of the issues at hand. Guaranteed is that all of the companies and experts on the conference agenda will be authorities who are willing - and eager - to share their insights and understanding with you.

• Find out why corporate responsibility is essential to your business in China and what you can do to improve it
• Discover how your business can minimise costs and boost profits from developing strong social and environmental initiatives in China
• Learn how to embed global corporate responsibility standards and initiatives in China - and what the challenges are
• Get up to date on the latest best practices and get tips from the experts on the best ways to implement them
• Hear how to keep track of Chinese suppliers to safeguard your brand and reputation
• Benefit from key stakeholder recognition of your improved social and ethical performance in China

Find out how you can improve your organisation's corporate responsibility work in China. Expert speakers will highlight the unique responsibilities that business has and what social and environmental initiatives the leading multinationals are developing to manage their risks in China.

050427_china_europe.pdf