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The First Annual Business Ethics Summit - An interactive symposium for business leaders “Corporate Scandals, Corporate Responsibility and the Media: Who Should We Believe?”

Date: 21 April, 2005 9:00 AM – 5:00 PM
Venue: The New York Helmsley Hotel, 212 East 42nd Street, New York, N.Y. 10017
212-490-1800, United States

In recent years, the notion of corporate social responsibility has gained wide acceptance in business, becoming an increasingly important factor in corporate strategy, communications and performance. At the same time, the corporate world has been rocked by a series of ethical scandals that have dominated headlines. Corporate social responsibility and corporate scandals — business ethics and business ethics meltdowns — are increasingly perceived as two sides of the same coin.

How is the perception of trust created and sustained? How has the media acquitted itself in covering business ethics — the good, the bad, and the ugly — and what have its strengths and weaknesses been in helping the public understand the issues? How can businesses best manage reputation in today’s complex media environment?

Come join us as we explore these topics, featuring:

Paul Steiger, Managing Editor, The Wall Street Journal, Keynote speaker
Lawrence Ingrassia, Business Editor, The New York Times, Luncheon speaker

You are cordially invited to attend
Light breakfast and luncheon served

Corporate rate: $795
Non-profit rate: $495
Student rate: $295

RSVP by March 31, 2005, as seating for this interactive event will be limited:

Register at:
www.business-ethics.com/summit

Karen.McNichol@business-ethics.com
612-879-0695