ASrIA - Press releases & notable news


News & Events	Press releases & notable news	Printer-friendly version

News Index Search for news: Advanced Search	Help Save Our Future - Join The Plan B Team 11 May 2004 Earth Policy Institute Dear Friend, Since the publication of "Plan B: Rescuing a Planet Under Stress and a Civilization in Trouble," we have made a startling discovery. Literally hundreds of enthusiastic readers of "Plan B" have purchased additional copies for distribution to friends, colleagues, and opinion leaders. Our publication sales database shows that 413 individuals have purchased 5 or more copies. Leading the Plan B Team is Ted Turner who has bought and distributed 3,513 copies. With such an enthusiastic reception, we designated those who bought 5 or more copies members of our Plan B Team--individuals working together to save our future. Like me, these readers sense that our modern civilization is in trouble and they want to do something about it. "Your vision of a sustainable planet is a ray of hope in a sea of despairing news." -Fran Bodell WHAT IS PLAN B? In "Plan B" Lester Brown explains what actions we can take to deflate the bubble before it breaks. It includes a massive mobilization--a worldwide effort at wartime speed--to stabilize population, raise water productivity, and stabilize climate. Restructuring the world economy to achieve these goals is an enormous undertaking, but the cost of not doing so is unacceptably high. "The future might judge this book the most important ever written; we strongly encourage you to get and read it." The Michael Consulting Group Our only hope now is rapid systemic change--change based on market signals that tell the ecological truth. This means restructuring the tax system: lowering income taxes and raising taxes on environmentally destructive activities, such as carbon emissions. Unless we can get the market to tell the truth and to send the right signals, consumers, corporate planners, and government policymakers will continue making faulty decisions. The eventual result of ill-informed economic decisions and the economic distortions they create is economic decline. Stabilizing population depends on filling the family planning gap and bringing all the world's people into the twenty-first century, making sure that their basic needs for food, education, and health care are met. Given the wealth that exists in the world today, we can satisfy the basic needs of people everywhere. Indeed, we cannot afford not to do so. This is not a handout. It is an investment in our future. "...a clear and remarkable summation of a new plan for society." Gianfranco Bologna, World Wildlife Fund Italy The challenge is not only to alleviate poverty, essential though that is, but in doing so to build an economy that is compatible with the earth's natural systems--an eco-economy that can sustain progress. This means restructuring the energy economy, shifting from a carbon-based to a hydrogen-based economy. It means doubling water productivity over the next half-century, much as we did with land productivity over the last one. "...the most important voice of our time." -Judy Hyde, Quaker activist HELP SAVE THE FUTURE: JOIN THE PLAN B TEAM If you support the goals of "Plan B" and want to work for change, you can do so by distributing copies to your friends, colleagues, and political representatives both at the local level and in Washington. You may also want to get copies to your local paper or favorite columnist. Or send one to your local library. For our part, we are sharply reducing the price of the book ($16) for bulk sales. http://www.earth-policy.org/Books/index.htm ORDER YOUR COPY NOW ... ONLY A CLICK AWAY AT http://www.earth-policy.org/Books/index.htm OR CALL US AT (202) 496-9290. For the list of Plan B Team members go to http://www.earth-policy.org/Books/PlanB_team.htm Sincerely, Reah Janise Kauffman Vice President Earth Policy Institute ************************* Read more from SRI Books** : http://www.asria.org/sri/resources/books#planb