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Ethical Investment Association launches world first - SRI Symbol

Ethical Investment Association Release

20 May, 2005

The Australian EIA has been working for over 18 months to develop an SRI Symbol for our industry.  The first of its kind in the world, the Symbol will testify that a product or service offers an investment opportunity that is governed by environmental, social and / or ethical considerations.

By increasing the visibility of a product or service's SRI component and providing consumers with the confidence of independent verification, the Symbol will help to boost activity at all points of the investment cycle. The Symbol will provide an exciting, industry-driven, cost effective marketing strategy and aims to stimulate an increase of SRI funds under management from half of one percent to three percent in five years.

From June 2005, Fund Managers, Superannuation Funds, Dealer Groups and Financial Advisers will be the first industry stakeholders eligible to apply for the Symbol.  It is anticipated that after the first year, the Symbol will also be available to other industry stakeholders including community banks and charitable investors.

For a full explanation regarding the aims and objectives of the SRI Symbol, the eligibility requirements for licensees, promotional plans, and the outcomes anticipated for each licensee category (Fund Manager, Super Fund, Adviser and Dealer Group), please click here.

The EIA has also completed stakeholder testing on the final design for the Symbol. The Symbol which appears on this page is the final choice, however there are variations which can be used according to terminology preferences (Sustainable, Ethical or SRI) and the space available (for instance the SRI Symbol is more readable in a small format than Sustainable Responsible Investment).  Please click here for a full explanation of the final design .

For further details regarding the SRI Symbol, please contact Louise
O'Halloran on 02 8224 0314 or louiseo@eia.org.au

http://www.eia.org.au/