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Mckinsey Ranks Harvard Business Review Article on CSR "Best for 2006"

Date: January 29, 2007

*CSR: Increasing Corporate Competitiveness by Improving Our World*

1st Place Winner of the McKinsey Award for the *Best Harvard Business ReviewArticle in 2006* as "most likely to have a lasting, worldwide influence on business." The award will be presented in a ceremony with Jeffrey R. Immelt, Chairman & CEO of GE, on May 1.

Professor Michael E. Porter and Mark R. Kramer, co-founders of FSG Social Impact Advisors, have developed a new approach to corporate social responsibility based on the interrelatedness of business and society and its implications for competitive strategy.

Free download of *Harvard Business Review* article:
http://www.fsg-impact.org/app/content/ideas/item/435

Learn more about aligning business and CSR strategy:
http://www.fsg-impact.org/app/content/advice/section/446



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